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We may think that the fact that a customer buys everything he can from us without paying attention to us is a good thing. It could be, but it is dangerous. This is where brain power comes in.


Unfortunately, Customer Share is starting to become a thing of philippine phone number lookup the past and ...

In a recent study (by the consulting firm Korn Ferry ) among different American buyers, the conclusion was reached that, in the eyes of American purchasing companies, only 33% of salespeople were effective in a virtual environment.

Can you imagine this in Europe? Opportunity or threat? Where are ...

Marketing and Sales teams traditionally operate independently in the Industrial world. That is, they do not work on the same process or on a single target such as the customer.

Without the attitude and processes of sharing goals, communication, information, tasks and efforts, it is almost ...

Management must communicate its commitment to this mentality, transmitting it to middle management and inspiring the rest of the staff, so that everyone assimilates it. In addition, it must act by setting an example and persevere in its mission. This is not achieved only through meetings. It is ...

And we talk about getting ahead because, in a few years, any company will find itself with a digital native market, due to the incorporation of generations Y, Z and Alpha.

For this reason, it will be necessary to adjust the relationship model to an interlocutor who understands the digital world as ...

The ideal customer experience in B2B is omnichannel. It starts digitally, is realized with people and is confirmed with value over time, and this can only be achieved with a single Customer-Centric customer vision.

Marketing and Sales Alignment or sales team enablement are new trends that also seek ...

In this article I will share with you some parts of my personal experience as Customer Marketing Manager of a leading German multinational company. I held this position for two years and it allowed me to learn how important and interesting it can be for a company that wants to differentiate itself ...