Big Database

Click Connect a Profile and choose Instagram from the various options. Then, follow the on-screen guidelines to link your Instagram profile to your Sprout account.

Note: Link all your Instagram profiles to Sprout to schedule Reels to multiple accounts. You can also connect your other social ...

Social engineering
Social engineering is a manipulation tactic used to trick people into giving up sensitive information, like login credentials or financial details. Instead of using technical hacking methods, social engineers rely on psychological tricks to exploit human nature.

For example, a ...

Now that Instagram Stories and Reels are accessible within the Facebook app, it’s also possible to negotiate bundled content packages with your influencers. Your Facebook influencer marketing campaign can then reach more people while being more cost-effective.


When finding LinkedIn influencers ...

One member of Sprout’s Arboretum advised, “Authentic, human-centric content will perform better and stand out. Human touch will help foster genuine connection—in both short-form and long-form storytelling. To deepen trust and loyalty and drive ROI, the key is crafting content that resonates ...

There are so many different types of social media content to create and enjoy, from carousels to GIFs to videos. It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience.

To successfully manage social ...

Calculating influencer marketing ROI is tricky. It’s not as simple as saying, “We spent X amount on influencer marketing and earned this many sales so our final ROI is Y,” and ending the conversation there. There are more variables involved.

Engagement (like, comments, shares, etc.) plays a ...

Collaborate with creators, influencers and industry partners to broaden your social media event coverage exposure. These partnerships can help you reach new audiences, driving more interest and engagement. You can work with partners to amplify relevant messaging that’s important to your brand. For ...

Speaking of authenticity, you need to embed it into your brand’s overall social media strategy. Consumers are increasingly expecting brands to be transparent about their practices and values.

People also want to see brands posting about how they make and source their products. These expectations ...

The final piece in our data feedback loop is Sprout’s Tableau BI Connector. This integration allows us to further analyze Sprout data, uncovering richer network and audience insights in a custom dashboard that strengthens the narrative around our strategy’s impact.


Data storytelling is both an art ...

Success on TikTok isn’t random. It’s rooted in understanding your performance. The best way to do this is through keeping a close eye on your TikTok analytics.

TikTok analytics tools let you monitor your most popular videos, analyze your audience demographics and gain complete insight into the ...