Big Database

According to the INSEE, France has around 300,000 retail outlets 1 . Competition is very strong. To open a new establishment, you must therefore prepare well in advance.

The key to a successful opening is to take into account the local context. Although of course you will be able to rely on the ...

Local communication is an essential element for your reputation and visibility. It allows you to target an audience in a specific catchment area with a personalized message. Remember that 76% of French people say they are more likely to buy from brands that use personalized marketing 1 . Especially ...

Our study on the decentralization of brand communication shows that 46% of networks prefer to decentralize their communication. This trend is also growing rapidly.

However, at the scale of a network of points of sale, it can be complex to address the diversity of local needs and contexts . It is ...

Drive -to-store represents all the actions implemented by a brand to generate traffic in its point(s) of sale . In the digital age, we now also talk about phygital drive-to-store . Indeed, these actions are designed for both the physical (in-store) and the digital (social networks, search engines ...

Setting up advertising campaigns on search engines
Optimizing your local business listings
Highlighting exclusive offers on your site but only valid in store
Although web-to-store is not only about web actions, we can integrate the typical actions of drive-to-store . That is to say, all the levers ...