Big Database

The great potential of WhatsApp Marketing lies in the power of sharing content . All it takes is a single click on “forward” for it to reach people who are not even part of your contact base. Therefore, it is very important that your material contains your information and is able to bring this new ...

Customer service
The days when consumers accepted companies that didn’t invest in good online customer service are over !

Today, customers are very demanding and, supported by advances in technology, they want to have several options for communicating with brands.

Online chat, email, messaging ...

Referral Marketing
Referral marketing: a great ally in increasing sales
Referral marketing is a great ally in increasing sales: With the advancement of technology , entrepreneurs need to always be aware of the innovations and trends that are coming to the market and that bring good results to the ...

What is happening too often is a piecemeal approach in trying to use Big Data or Social Media or the opportunities afforded by the cloud.

The reality is that none of this works in silos: these five forces are collectively creating the disruption we are seeing and feeling around us.

We only have to ...

The higher your expectations about the results your company should achieve, the more necessary it will be to have a group of professionals.

As you can see, having an in-house solution for an effective digital marketing team takes time and substantial investment.

You already know the importance of ...

Lead generation: learn effective techniques for each stage of the sales funnel
Get your Practical Guide to Lead Generation for free: Lead generation and sales are usually among the top 3 priorities of every company these days – regardless of its size and area of ​​operation in today's economy.

This ...

When customer expectations are rising at this level, it’s important to take a step back and assess where your company is. What does your brand bring to the table? What are you doing differently? How does your product stand out from the competition? What types of experiences does your company want ...

A detail that shows the importance of this event, which is already a highlight in the annual calendar of Digital Marketing experts: the entire RD Summit was 100% inclusive for people with special needs. Ramps, spaces with guaranteed accessibility and total independence for wheelchair users and sign ...

With immeasurable effects, the advent of fake news has caused major impacts on society in many different aspects. This is because it spreads much more quickly than true information: the reach of fake news is 70% faster, according to data from the Massachusetts Institute of Technology (MIT).


In the ...

At first glance, the entire Brazilian electoral process, from the construction of the system to the elections, may seem complex. One of the reasons why this model is so intricate is, initially and mainly, due to the number of parties in the country, as well as the unfolding of their activities. The ...