The importance of the 1% Pledge movement for brands and society

[asikurrahmanshuvo]

And brands that act with purpose have a lot to achieve. According to Global Consumer Pulse Research , a study conducted for Accenture in 2019, Generations Y and Z can be called Generation P (for Purpose) and represent almost 5 billion people .

Let’s look at the World Cup and other big events and keep in mind: there is always something to do that will have a positive impact on the world and promote greater inclusion for all . What does my company’s strategy look like to score at least one goal in this match?

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“Making marketing better, having a positive impact on the world.” That is the main purpose of Rock Content . Our commitment to social causes is something that is in our DNA and is part of our core business.

We are delighted to announce that we participated, in person, in the Nasdaq opening switzerland phone number list bell ringing yesterday, November 29, in New York. We have been invited by Pledge 1%, our social impact partner, to represent our company at the ceremony.

Every year, Pledge 1% has the opportunity to ring the bell at the Nasdaq and share this moment with companies that are actively working to improve social impact in the world. Rock Content is one of the 50 companies in the Pledge 1% movement in 2022. Other major players are also part of it, such as Salesforce, Twilio and Asana, and will be present at the event.

It is a great time for all companies with corporate social responsibility commitments through the Pledge 1% movement.

This time, our representative at the event will be Lakeshia Highsmith, VP of the People and Culture team. So let's understand what this is all about and what it represents for Rock Content.

Pledge 1% is a global movement to create a new reality, where giving back is built into the fabric of companies of all sizes and stages. Its role is to inspire, educate and empower all organizations to be a force for good.