Initiatives launched by Meta

[asikurrahmanshuvo]

On its website, Meta launched a Holiday Marketing Guide . It is a very comprehensive material to help small businesses prepare for the holiday sales that contains:

information on the 2019, 2020 and 2021 holiday seasons for 33 markets;
tips on how to prepare for this moment;
ideas for campaigns before, during and after commemorative dates;
tips for customer loyalty;
among other insights.

Another initiative launched was the Try My Reel campaign , available on Instagram for Business, which is a series of templates for Reels created by influencers for small entrepreneurs. The idea of ​​the campaign is to show how easy it is to create video content on the platform and how it can help you attract an audience.

If you want to give it a try, Reels is available in the Instagram template library and promises to be very easy to use.

Diversity is also a focus for Meta. #BuyBlack is the campaign to promote the training of African-American entrepreneurs during the holiday season, in addition to highlighting other African-American entrepreneurs bahamas phone number list who have been successful on their platforms and providing mentorship on the topic.

In addition, Meta has a Leaders Network , which are entrepreneurs who are making the most of the platform and therefore stand out on the networks, in addition to being mentors to other entrepreneurs.

Consensus among the giants: bet on videos
In a quick reading of the surveys presented by Meta, we can already see that the focus is only one: videos .

43% of people surveyed who shopped for Christmas and discovered products on Meta did so through video content.

And of course, on TikTok, it couldn't be any different, with 44% of TikTok users saying they had purchased a product immediately after discovering it on the platform.

And to encourage more entrepreneurs to jump on trends and create content for the platform, TikTok has also launched a number of initiatives.