1 – Contextualize the first exchange
Your follow-up email should start by briefly recalling the situation. This will help your contact remember your first interaction. For example:
Example : “I would like to get back to you regarding our proposal sent on [date], concerning [name of product/service].”
This sentence helps to provide context and show that you are not just sending a generic message.
2 – Explain the reason for the follow-up
The goal here is to remind them of the interest in your whatsapp number in australia offer, without appearing insistent. You must re-explain why your proposal is relevant and how it can be beneficial for your interlocutor.
Example : “I’m convinced that [product/service name] could really meet your needs in [describe your prospect’s problem]. We’ve recently added some new features that might be of interest to you.”
In other words, you reiterate the value of your proposition and tailor it specifically to the recipient's needs.
3 – The structure of the message
Form is as important as substance. Here are some basic rules for structuring an effective follow-up email:
Clear layout : A clear and well-organized message makes it easier to read. Avoid too much detail and be concise.
Use lists : If you need to list multiple items (benefits, features, etc.), use bullet points to make the content easier to read and digest.
Call to action (CTA) : A good follow-up email always ends with a clear call to action. For example, offer a meeting, a demo, or ask if the prospect would like to discuss the offer further.
Example : “Would you be available for a short meeting to discuss the possibilities of integrating our solution into your company?”
READ ALSO: What tone should you adopt in a B2B prospecting email?
4 – Take care with the conclusion
The conclusion should invite discussion, but in a light and friendly manner. Avoid formulas that are too formal or aggressive.
Example : “Please feel free to get back to me if you have any questions, I would be happy to answer them.”
This gives a more natural and relaxed tone to your message, encouraging a response.