What Is Marketing Roi? Roi Is The Acronym In English For An Important Metric, Return On Investment, Or Return On Investment. The Objective Of This Indicator Is To Understand Whether The Investments Applied In The Company Are Showing A Profit Or If The Company Has A Negative Roi, That Is, If It Is Making A Loss. The Marketing Area Did Not Calculate Roi Until The Last Century, After All, With Traditional Media Such As Tv, Advertisements In Magazines, Newspapers And Billboards Made It More Difficult To Monitor Results And Track Potential Customers.
With Digital Transformation This Has Changed. After All, It Is Possible luxembourg email list To Monitor User Takes Throughout The Sales Funnel Until Closing The Purchase. In Other Words, Marketing Roi Emerged. This Metric Is Fundamental For The Area, As It Proves The Actions And Makes The Process More Realistic. For Example, If You Choose To Invest In Inbound Marketing And Also In Online Ads, It Is Possible To Find Out Which Path Your Audience Takes, Understanding The Efficiency Of Both Campaigns And Also Marketing Roi As A Whole.
It May Be That Your Email Marketing Actions Do Not Produce As Much Results As The Videos Produced. That's Right, With Marketing Roi, It Is Possible To Segment The Calculation For Certain Actions, Understanding The Efficiency In Each Of The Sectors Such As: Content Marketing Roi; Email Marketing Roi; Video Roi; Social Media Roi; Roi Of Paid Ads; Roi Of Seo. This Possibility Has Revolutionized The Marketing Area, Enabling Greater Security In Actions.