The ICE Score is a simple yet powerful framework for

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The “Variable Reward” could be random badges or milestones to keep users curious about what they’ll unlock next. Lastly, “Investment” would come from users tracking their progress over time, making them more committed as they see their improvements.

Hook Model diagram depicting a marketing strategic framework with stages labeled as Trigger, Action, Reward, and Investment, forming an infinity loop.

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7. The ICE Score
prioritizing ideas. Developed by Sean Ellis, often called the Father of Growth Marketing, this framework helps you quickly evaluate potential growth initiatives.

ICE — which stands for Impact, Confidence, and Ease — is a straightforward way to decide which ideas are worth pursuing based on these three factors. In my experience, the ICE Score is a lifesaver when you’re juggling multiple projects and need to make smart, fast decisions.

When to Use It
I’ve found the ICE Score to be incredibly useful when hungary whatsapp number database you’ve got a list of potential projects or strategies and need to prioritize them.

Whether you’re working on marketing campaigns, product features, or even internal processes, this framework helps you cut through the noise and focus on what’s most likely to move the needle.

How to Use It
Impact: Start by asking yourself, “What’s the potential impact if this idea works?” You want to focus on ideas that could make a significant difference to your business or project goals. The bigger the potential impact, the higher the score.
Confidence: Next, consider how confident you are that this idea will succeed. This is about gut feeling combined with data. If you’ve seen similar strategies work before, or if you’ve got solid research backing it up, give it a higher score.
Ease: Finally, think about how easy it is to implement. This includes factors like time, cost, and resources. The easier something is to execute, the higher the score it should get.
Once you’ve rated each idea on a scale (usually from 1 to 10) for Impact, Confidence, and Ease, you add up the scores. The ideas with the highest total scores are the ones you should prioritize.