The strategy helps create the image of a good place to work and becomes a dream job for many people.
Since marketing must start from the inside out, we will give 10 tips on how to implement an endomarketing strategy in your company.
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What does endomarketing mean?
Endomarketing is an institutional marketing strategy aimed at internal actions . It is also known as Internal Marketing and seeks to improve the company's image among its employees, resulting in a whatsapp philippines number motivated team and reducing turnover.
Some people call this strategy “Internal Marketing” because it works on employees’ perception of the company, considering their demands and presenting new ways to transform them into brand evangelizers.
This causes all these people to have a different perception of that business: they begin to see the company in a more human and charismatic way, developing a feeling of “adoration” for the business.
Considering the huge number of new companies emerging every day, when we think about this type of influence, we need to consider that if large companies stand out in the market in this way, why not do the same?
HR and Marketing
Despite its name, endomarketing is not limited to marketing actions.
This is a combination of actions between HR and the company's marketing department. HR needs to be attentive to the needs of its employees, transforming problems into opportunities for improvement and working to guarantee them the best working environment.
Endomarketing motivates employees, making them feel like an important part of the institution.
To do this, HR and the marketing team need to work together, developing day-to-day activities to motivate the team: actions that encourage family participation with the company, training to train employees, exchange of experiences between collaborators, appreciation of individual and team performance.
Companies that understand the importance of endomarketing end up standing out considerably in the market.