Additionally, Google may index posts from some platforms (such as X). This means that these posts may appear in organic search results.
So:
Google SERP for the keyword "chipotle" with one result X (Twitter) showing three tweets.
Start building your social media marketing strategy by creating profiles on the platforms your customers use most.
To find these platforms, enter a competitor's domain into One2Target . Then, click " Analyze ".
One2Target tool with "olivegarden.com" in the "Competitors" field and an arrow pointing to the "Analyze" button.
Go to the " Behavior " tab to see which social networks your target audience prefers.
One2Target tool's "Behavior" tab with the "Social Media" section highlighted.
These are probably good platforms to focus on.
Next, consistently create high-quality content for these platforms. And be sure to engage with your followers by responding to comments and messages.
You can also consider running contests or promotions to encourage participation. And increase your reach even further.
9. Implement the Local Business Scheme
Schema markup (also called structured data) is code that you can i phone code philippines mplement on your website to help search engines like Google better understand your content.
You can use the Local Business schema type for your restaurant to help Google understand what relevant information to display in search results. Such as your menu URL, opening hours, and contact information.
Google SERP for the keyword "pizza hut nyc" with the restaurant's contact information highlighted within the GBP listing.
Schema markup can be difficult to implement correctly, so it may be best to contact a developer to add it to your website.
10. Control your positioning.
Knowing where you rank in local search helps you understand how visible your restaurant is to potential customers in your area. And whether you need to make adjustments to improve performance.
But manually checking your ranking in search results is time-consuming and unreliable because local results can vary from search to search based on a wide range of factors.
A better solution is to use Semrush's Map Rank Tracker . It tracks your restaurant's ranking on Google Maps for your target keywords.
Simply enter your restaurant name in the search bar and select the correct one from the drop-down menu.
Map Rank Tracker tool with "Olive Garden NYC" in the search field.
Next, add the keywords you want to track. Like “italian restaurant nyc” or “italian food times square.”
Next, click " Create Campaign ."
"Campaign Settings" section of the Map Rank Tracker tool with two manually added keywords highlighted.
Below you'll see a real-time summary of your restaurant's visibility, making it easy to compare your ranking with your competitors.