The more relevant the content

[kexej28769@nongnue]

This is what segmenting your database is all about . Not all of your subscribers are interested in the same things, so you can't send a generic email to your entire database. You need to send each segment what they're interested in. You'll want to send a welcome email to a new subscriber, but it wouldn't make sense to send one to a long-time member. 6.- Test and preview before sending Before sending any communication, it is best to test it. It is important to test the display of different email clients. This will help you avoid errors and unpleasant consequences. Use A/B testing to ensure that each piece and text is optimized. Last step: Analyze results Branded Content Strategies for the Tourism Sector What is not measured cannot be improved. It is essential to measure the results of your campaigns to know where you have failed or if, on the contrary, you have made the right choice of texts for email marketing.


Some relevant metrics for them are: The opening hospitals email list rates. High rates. Number of discharges. Casualty rate. Click-through rates. Conversion rates. If you are one of those who think that recovering inactive users is a waste of time, you are completely wrong. And the win-backs to recover clients in the summer are a great proof of that. In fact, you may be focusing all your efforts on capturing new, quality leads, as you believe that they are your main source of income. They are your key target. But you are wrong again. If you want to grow as a business and increase your income, taking care of your current customers and building their loyalty should be a priority for you. After subscribing to your email list and placing or not placing an order, users will probably gradually stop visiting your website and interacting with your pieces.