Emails are opened on a mobile

[rakhirhif8963]

4. After 24 hours, the probability of an email being opened drops to less than 1%.
If you're using email to grab your audience's attention, timing is important.

A recent analysis from SuperOffice examined 99,000 sent emails and found that 23% of all opened emails were viewed within an hour of sending the message. And within 24 hours, the likelihood of that email being opened dropped to less than 1%.

With this in mind, it’s important to plan your email sending times carefully. If you’re looking for a resource to help you get your strategy right, this article on the best times to send emails will help you out.

5. 62% of device.
When planning an email campaign, keep in mind that your audience may not be viewing your content on a computer. According to marketing automation data analysis from Upland Adestra , 62% of emails are opened on mobile devices.

For this reason, it is important to keep your chinese overseas canada phone number data email simple. When using a mobile device, recipients are likely to multitask, get distracted, or switch between activities. Not to mention, marketing emails with too many images can be very difficult to view on a mobile device. For this reason, cluttered messages may not be the right strategy.

Additionally, each mobile device has limitations in its user experience algorithm. For example, the iPhone will cut off email subject lines longer than 32 characters. So if you are creating segmented campaigns with a personalized subject line, be sure to pay attention to these limitations.

Read also: Launching a new product: how to write an email?

6. Only 8.5% of emails get a response.
Another study by Backlinko found that most cold emails are ignored. So if people aren’t responding to your promotional emails, don’t be discouraged. You’re probably not doing anything wrong, and people may just be busy or mistaking your emails for spam.

Whether you are sending sales, welcome, business or promotional emails, the best way to get a response is to be persistent.

According to the same Backlinko study, sending just one follow-up message can increase response rates by 65.8%. So if you’re a B2B marketer focused on building one-on-one relationships, it might make sense to engage with your recipients on social media platforms like Twitter.