Would Get Significantly Better Results by Displaying

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The Cheaper One First? If You’re Like Most People, You Intuitively Want to Display the . Cheaper One First. However, This is Often a Classic Mistake!as Psychology Has Repeatedly Revealed, You . the More Expensive Product First.intentionally Including More Expensive . Products is a Proven Way to Give People a Frame of Reference for Comparing Prices, . Which Leads to a Boost in Sales. Psychological Concepts That Explain This Are “anchoring” and .


“the Contrast Effect.” Both Concepts Infer That We Do Not Judge belarus phone number database Anything in a Vacuum—instead, . We Judge One Thing in Comparison to Another. So, Your Handbag is Not Necessarily Expensive—what . Matters is How Many Other Handbags Are… or ,?when Selling Expensive Products Through Email, Don’t . Be Afraid to “anchor” Them by First Introducing More Expensive Products Than the Actual Ones . You Want to Sell.when Someone Sees a Product That Costs ,, and Then Suddenly Sees .


Other Similar Products That Cost —usually, It’s a Sign of Relief, as if They Got . A Bargain, and It Can Be Very Good for Boosting Revenue. Segment Your List to . Increase Engagementsegmentation is an Important Part of Your Email Marketing Campaign, as It Helps You . Personalize Your Marketing Efforts and Reach Out to the Right Audiences With the Right Offers. . And, Stats Back Me Up on That, Showing That Segmented Email Campaigns Drive a Higher .