Analysis of the current situation
The first step is to understand what you are working with. Assess your place in the market, your audience, and what your competitors are doing.
To analyze your business, determine:
What are your most popular products or services?
What makes you different from your competitors?
The next step is to study the audience. Who is your client? What are their needs and pain points? For example, Telegram channels and email newsletters are popular for the 25-40 year old audience, while bahamas whatsapp number database platforms like YouTube are suitable for young people .
Don't forget about your competitors. Study their websites, advertising campaigns and strategies. For example, a competitor may actively use SEO, but you don't. This is a clear direction for development, and you know who to contact
Setting goals
Without goals, a strategy is meaningless. Use the SMART method to make your goals specific, measurable and achievable. In fact, the name of the method is made up of the first letters of the words that reflect the main principles:
S — Specific. The goal should be clear. Instead of "increase sales," you need to formulate it like this: "Increase sales of children's toys by 20% in three months." This way, you immediately understand what we are talking about, and you can make a plan.
M — Measurable. To understand that the goal has been achieved, numbers are needed.
A — Achievable. The goal should be realistic, taking into account your budget, time and resources. For example, if you have just started promoting a website, the goal of “bringing the website to the top in a month” is unachievable. But “increase organic traffic by 15% in six months” is a realistic result.
R — Relevant. The goal should be important to your business. For example, the task of “making a beautiful presentation” may not be as important as “designing a presentation that will increase conversions by 10%.” If the goal does not help your business grow, it is not a goal worth spending resources on.
T — Time-bound . Each goal should have a clear deadline. When there is a deadline, it is easier to control the process and mobilize resources.
Let's say you have an online cosmetics store. Your SMART goal would be: "Increase sales of moisturizers (S) by 15% (M) in 3 months (T), using a budget of up to 50,000 rubles (A) to increase market share in the skin care category (R)."