16. Undue provocation
Provocative advertising is a very complex genre. In an attempt to attract attention, it is easy to cross the line of what is permitted, losing the respect of clients and arousing the interest of the FAS. Only very experienced advertisers are allowed to walk such a thin blade.
17. Inappropriate pathos
Of course, with the right imagination, even replacing the toilet rim can be seen as a step toward saving humanity. However, how will your target audience perceive the statement? If you are talking about something great in an advertisement, you either need to play it up with good humor or make it so that people actually believe you.
18. Using stamps
"Unique opportunity", "the best combination of price and quality", etc. are dead cliches that have not caught anyone's attention for a long time. It's funny, but amateurs sometimes deliberately dilute their advertising message with them, believing that "it's necessary". This is a very common mistake in advertising.
19. The desire to please everyone
Of course, it is unacceptable to insult or humiliate any groups of the population in your marketing materials. However, you should not try to make advertising that everyone likes. Especially if we are not talking about a mass-market product. A tough Siberian lumberjack and a Moscow hipster like completely different things. If you try to please everyone, your advertising will become bland and slick.
20. Overly creative
The famous American advertiser David Ogilvy noted in the 80s that advertising that wins at advertising festivals does not always fulfill its commercial function. If you want to make money, keep your inner creator on a short leash.
21. Selling goods instead of profit
An entrepreneur often falls in love with his product/service. The product he sells seems to be the best in itself. In reality, no one needs a coffee maker, a glass and metal contraption. Everyone needs the pleasant taste whatsapp number mobile number list with name and aroma of their favorite drink, as well as a boost of energy for a difficult day.
22. Separation from the sales/customer support department
Advertisers start promising potential clients more than the company can actually deliver. Clients contact the sales department, become disappointed, and leave.
23. Multi-machining
Contextual , targeted advertising, SEO , SMM , offline channels vary greatly in their settings. In addition, they are constantly changing. One person cannot master them all. In a situation where all advertising tasks are burdened on one employee, he begins to either fail or cheat.
Case: The customer decided to check the work of his "multi-tasker". Once we encountered a mind-boggling situation , which was later even reported on vc.ru. The customer contacted us, doubting the competence and honesty of yet another "jack of all trades". He claimed success in SEO promotion of the site. However, the "promotion" carried out did not affect the number of incoming applications. We conducted an audit and identified traffic manipulation, harmful to the history of the domain!
24. Lies in advertising
The misconception that advertisers should lie has already buried more than one brand. The modern consumer is skeptical and smart, cheap tricks in the style of Basilio the cat will fool few people.