And this includes not expecting anything in return

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Therefore, it all starts with adopting a generous attitude. Or at least at first. Share exclusive free content with your social media followers or through email marketing. Send handwritten thank you letters to your best customers. Share and tag your followers' posts. Comment and share your fans' messages. Surprise your best clients with gifts. Use your imagination. The goal is to surprise the user and make them see that you do things for them without asking for anything in return . That is what will really hook them and make them trust your brand more.


In fact, most people expect that after this type of action, some sales requirement will be expected. If you show that this is not the case, you will win them over. 3.- The influencers How to increase office email list engagement in digital marketing campaigns: influencers The influencer plays the role of a guide for the brand, which will help users to approach it . To do this, he or she must be an influencer with sufficient credibility in the community. Influencer marketing works for many reasons. One of them, and the most important in this regard, is that we judge someone’s opinion based on our general impression of that person.


When a user follows an influencer, it is because they perceive them as “ knowledgeable ” on a certain topic. Therefore, what they have to say about it will have value. However, this credibility is increasingly being lost and these figures are associated with money. Therefore, it is believed that they are capable of recommending any brand in exchange for financial gain. And, for this very reason, those who are gaining ground are the micro-influencers . 4.- The use of professionals and specialists in the sector How to increase engagement in digital marketing campaigns? By increasing trust and credibility.