Focus on long-tail keywords with reasonable competition

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We’ve talked a lot about long-tail keywords in this guide. And for good reason: they’re typically the best keywords to target for those just starting out in digital marketing.

Learn where to place keywords
Using keywords in your content (also known as “ on-page SEO ”) is a critical andorra email list part of ranking your website in Google.

This is because where and when you enter keywords helps Google determine what your page is about.

In general, your content will perform better in searches when you include the following keywords:

In the page titles
In the title tags
In meta descriptions
In Alt tags
In the headers

Conclusions
This article is over 3,000 words. Congrats on making it to the end!

We hope you have learned not only what keywords are. But we hope you have also gained practical knowledge on how to use them in your digital marketing.

Now it’s time to put what you’ve just learned into practice. So go ahead and do some keyword research for your business. And start incorporating those keywords into your SEO and Google Ads campaigns.