Small Business Categories With the Biggest Social Media Engagement Spikes

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Twitter Posts in 2022 Variations Real estate 1 42 3.080% Consumer goods 1 15 1,360% Higher education 2 13 695% According to our findings, online media accounts have the highest posting frequency on both Twitter and Facebook in 2022. However, this does not seem to have boosted their audience growth. Consumer Goods accounts saw the biggest increase in posting frequency on both Twitter and Facebook.

Again, this shift did not translate into a significant expansion of social media audiences. In fact, in most cases, we have seen a decrease in the frequency of posting, and by significant margins: On Facebook, 60% of the list of kenya consumer email categories analyzed reduced the number of posts by an average of 50%. On Twitter, those numbers are even higher: about 75% of small business categories posted 65% fewer posts (on average).

You might think that this is all because organic strategies don’t work well on either Facebook or Twitter. Insights into each channel’s engagement statistics can shed light on this. The Small Business Categories With the Fastest Growth in Facebook Engagement Average Facebook Likes in 2018 Average Facebook Likes in 2022 Variations Training Management 0 29 8.480% .

Technology and IT services 4 52 1.323% Building materials 1.449 5.813 301% The Small Business Categories With the Fastest Growth in Twitter Engagement Average Likes + Replies + Retweets on Twitter in 2018 Average Likes + Replies + Retweets on Twitter in 2022 Variations Higher education 0 30 17.600% Consumer goods 1 20 1.920% Real estate 3 38 1.340% You can see that the engagement statistics are consistent with the audience growth on both social networks.