This video supplements this information, outlining the entire process. To further engage potential customers, they use interactive quizzes. These questions revolve around style preferences, allowing brands to offer personalized solutions. When visitors click on the CTA, they answer a multi-step question about their style. There are ten questions and after the third question you will see the email collection form. At that point, you're committed and don't mind sharing your email to complete the test and receive your personalized results.
However, this interruption can be overseas chinese in worldwide data annoying. So, to reduce frustration, the form has a field for email and third-party login options. Persona Source Similar to Mr. Draper, Persona uses interactive quizzes to engage visitors. Doing so will pique your customers' interest and make them more willing to share their contact information. It also enables brands to learn more about their target audience. The quizzes are long and ask demographic, health and nutrition questions.
So, after answering a few questions, the email capture form will appear. If a visitor doesn’t complete the quiz, brands still have relevant information to start the nurturing process. Persona's forms include a privacy policy to show hesitant subscribers that they value their privacy. Pop Chart Source Pop Chart's pop-up email capture is an interesting case. There’s no image, value proposition or compelling call-to-action. However, it can make visitors curious about the brand.