This also increases the qualification period by 21 times.

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So when you check this metric, it’s important to determine why they’re not using it. It may not be a rebellion. But if it is, then you should work on creating a sales enablement culture.

It’s also important to set up your sales-possible content so that it’s easy to find. You can use your CRM and other tools to help with this.

How Long Does It Take for Your Salespeople to Respond to Leads?
Identifying qualified candidates shouldn’t be a long and daunting task. You can cut that time down significantly when you use sales-enabled content the right way.

Marketing materials help by nurturing prospects through dominican republic whatsapp number database the sales funnel until they are ready to buy (or at least considering doing so).

Then, respond quickly to your sales team’s questions when prospects reach out . For example, research shows that salespeople are more likely to reach out to prospects when they call within 30 minutes compared to 5 minutes — a 100x improvement .


Tracking lead response time is critical to determining whether your salespeople are moving quickly enough to qualify leads and close deals.

How Many Customers Do You Retain?
Customer retention is vital to the success of any business, and the cost of acquiring new leads is much higher when you factor in marketing, advertising, and sales costs.