Digital Happiness Index in Business

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Digital Happiness Index (DHI) is one of the visitor or user satisfaction measurement tools that can provide an objective view of the quality of the products your company offers. By paying attention to this index, you will know directly the responses of users or consumers based on their experiences while using your product.

Of course, measuring and observing DHI is important to know the real level of happiness of your users. Especially for companies that run digital businesses using websites or applications. Here are some elements that you need to pay attention to in developing your digital business.

1. Perfection ( Flawless )
This element answers the question of whether list of qatar cell phone numbers consumers enjoy the experience when using your digital product. In other words, you need to pay attention to the technical performance of the product you offer. To continue developing it, make sure you are open to user criticism and suggestions so that they feel their voices are important and indirectly the relationship between the company and the user can be established.

2. Interest ( Engaged )
User or consumer satisfaction is very important to maintain engagement . Thus, they come not only to try, but also to continue using or connecting sustainably. Therefore, make sure your company is fast and responsive in following up on every complaint and criticism from consumers or users.

3. Sticky​
By continuing to maintain user interest and satisfaction, they will automatically continue to come regularly. Thus, a sense of dependence and a desire to continue visiting will arise by itself. Loyalty between users and companies will also be created because the relationship between the two is reciprocal or mutual.

4. Intuition ( Intuitive )
Digital product users are usually practical and efficient people. Therefore, make sure to prioritize ease of navigation so that users always feel facilitated. The easier it is to access, the more people will come back to visit.

5. Empowerment​
In addition to navigation issues, another issue you need to pay attention to is the ease for users to find the products or services they need. You can overcome this by adding filters or categories. Thus, users will easily find what they are looking for on the website or application you create.