Many times it is due to a lack of updating to the new Google criteria and other times to a purely economic aspect, since a longer text will always have a higher cost and greater benefits for the writer or agency.
Let's take a look at some of the main myths about content extension:
Longer content will always be better for positioning on Google
It doesn't have to.
It may not have been written with SEO criteria, it may be of poor quality or it may have been copied.
There is a minimum/maximum number of words to respect
Neither.
There is no maximum or minimum number; the appropriate length is the one philippines number list required to offer all the necessary information on a topic, explain the properties of a product or detail the service offered.
A URL with a short text will never be able to rank
Lie!
A well-focused URL, with an original but short text and a unique snippet can rank perfectly.
Long, copied content is better than short, original content.
Never!
Furthermore, before copying content it is preferable not to include any type of text and thus prevent a penalty.
The important thing is quality, not quantity
In short, when Google evaluates a URL, it does not pay as much attention to the length of the content as to its quality.
In fact, if we take Google's general guidelines on its quality criteria as a reference , we see that there is no express mention that the content must be of a certain length for the pages to be considered of the highest quality.
Although, it is important to clarify that Google does mention that good quality pages have a “satisfactory” amount of this type of content.
Similarly, the lack of content is highlighted as a criterion to be taken into account for a negative evaluation, as well as copied content, which will be a very important factor in rating a website as "lowest" (the lowest rating).