Use real-time analytics to optimize email marketing campaigns

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But how do you start a BTS newsletter that encourages click-throughs? We’ll talk about some of the best back-to-school newsletter ideas, examples, and tips in this article. Let’s get started! Why send back-to-school newsletters? Aside from getting access to a multi-billion-dollar business market, there are three main reasons you should consider sending a back-to-school campaign. These are: You’ll build stronger connections Parents are already looking to buy their children the best supplies they can during BTS.

When you send them a back-to-school venezuela telegram database newsletter chock-full of information they could use, you establish yourself as a “helpful party” in their mind, which improves the relationship between your brand and your customers parents in this case. As a result, parents—who usually don’t have the time to spend hours on the internet—trust your word, and that can increase your email open rates and conversions. Here are some things to include in a back-to-school email campaign: Here are some things to include in a back-to-school email campaign: Deals Online safety advice Tips on what to buy If you’re a school, your activity calendar so parents know what they’ll need to purchase You’ll promote your unique value proposition BTS newsletters also help you set up a unique value proposition—something that nobody else may be doing.

For instance, let’s say you’re an educational supplies e.g. backpacks, folders, erasers, pencils seller and have created pre-configured school supplies packages for elementary, middle, and high school students. You could advertise these packages in your newsletter to help parents short on time learn about these. You could even offer discounts only for your newsletter subscribers. You’ll gain a competitive Edge Not many educational industry brands are investing in BTS newsletters.