Today, marketing is a discipline that is increasingly based on technology and, especially in recent years, at the service of modern marketing have grown enormously. These are called MarTech , or Marketing + Technology, based on the concept of a mixed name that also covers other sectors such as, for
singapore phone number example example, DevOps (Development Operations), a term used in the world of software development.
Definition of MarTech
The word “MarTech”, derived from the union of Marketing & Technology, refers to software and technological tools that marketers use to plan, launch and measure their marketing campaigns. MarTech tools are used to automate and simplify marketing processes, collect and analyze data, as well as provide various means to reach and engage the target audience .