The word "customization" comes from the English "customer". The word "custom" is also used, it means a unique product, made in one copy according to the customer's order. What is product customization in practice? An item with basic properties is taken and brought to the parameters that are necessary for one or several clients. The customized copy retains the original properties and acquires additional ones. The cost of the work can be extremely high, but if the client is ready to pay, he gets what he wants.
Customization
Source: shutterstock.com
No manufacturer can afford to produce individual goods. The profitability of the enterprise will quickly reach zero. On the other hand, the demand for non-standard products is growing significantly. How can the incompatible interests of the seller and the buyer be combined? Marketers, who eat their bread for a reason, have come up with an excellent solution called "mass customization".
It is based on a module. The principle of modular assembly is applicable to almost any type of goods. The manufacturer has a selection of interchangeable components that can be combined in various combinations. You can change the software, color, texture, material, mechanical part. So the computer, clothes, furniture will acquire the properties and appearance you need. This is product customization.