We continue to build the next era of Yahoo

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In addition to purchasing 25% of Taboola, Yahoo has signed an exclusive 30-year commercial agreement with one of the largest audience acquisition and native advertising platforms.

With Apollo Global Management’s long-term support and alignment with shareholders, and its commitment to supporting both advertising platforms, the partnership accelerates Taboola and Yahoo’s growth norway email list plans in a competitive marketplace. The agreement demonstrates Apollo Global Management’s belief in Taboola’s plan and potential as a leading platform for publishers, advertisers and merchants on the open web.

By enabling Yahoo’s native advertising solutions, Taboola will help deliver more visibility, better campaign performance and a better user experience, helping businesses continue to seek out advertising alternatives that aren’t tied to closed networks. Taboola will continue to invest in its research and development efforts, improving how people discover products they might like, and strengthening its leadership in contextual advertising.

Yahoo CEO Jim Lanzone said the alliance with Taboola will enable Yahoo to enhance contextual and native offerings within the unified advertising offering. This partnership will enable Yahoo and Taboola to remain competitive and improve the experience for advertisers, users and publishers across their websites while capitalizing on the long-term trend of digital native advertising.

This partnership with Taboola will enable Yahoo to increase the reach and effectiveness of campaigns for advertisers, improve monetization options for publishers and provide a better and safer user experience.