Trend #3. New rules for interaction between the author and the audience
The success of crowdfunding projects increasingly depends on the ability of authors to build relationships with their audience. A passive approach, when a project is simply posted on a platform waiting for funds to be collected, gives way to active promotion. A Planeta.ru study showed that 83% of project authors face difficulties in promoting their campaigns, often due to the lack of a clear strategy. However, social networks turned out to be an effective tool for 79% of authors, and personal appeals to the audience - for 59%. Cooperation with influencers or bloggers was used less often (21%).
Social networks play a key role in this process. They are becoming not just a tool for informing, but a platform for constant dialogue with a potential audience. Using various content formats (video, stories, live broadcasts), authors can clearly demonstrate the progress of the project, answer questions and form a loyal community.
There is already a trend whereby crowdfunding is australia email list an integral part of traditional financing. Combining crowdfunding with other forms of financing is a new paradigm that allows projects to receive more funds and develop on a larger scale.
In this approach, crowdfunding is not only a source of finance, but also a strong marketing tool that proves the demand for a project and forms a loyal community. Hybrid models allow you to effectively combine the advantages of both crowdfunding (a wide base of potential participants, marketing, feedback from the audience) and traditional financing methods (larger investments, professional mentoring). This opens up new opportunities for large-scale projects in various industries, contributing to their rapid growth and development.
Citizens can also independently raise funds for the improvement of parks, playgrounds, etc., but it is important to coordinate projects with local authorities. In this case, the success of a crowdfunding campaign depends on a clear budget (taking into account rewards and the crowdfunding platform's commission), step-by-step planning (for large projects), and a transparent description of the use of funds.
For example, the project to create a specialized modular hospital for animal rehabilitation from the Homeless Animals Aid Fund "Help Live" required funding in the amount of 1.3 million rubles. The author of the project described in detail what the collected funds would be used for. This made it possible to provide postoperative rehabilitation for animals and create comfortable conditions for their recovery. The project was successfully completed in 2024, having collected 815 thousand rubles.