In a context where competition is increasingly fierce, this objective is among the dreams and goals of many developers, just like yours. But it is worth noting that when it comes to increasing performance, it is not enough to focus on the global aspect; you need to go inside each department and understand what would make each of them more efficient, seeking and understanding their specific needs and the daily routine of their professionals.
What is the importance of this?
With this in mind, we decided to offer you content packed with france email database and information so that you know how to increase your real estate company's sales productivity. Furthermore, it is important that you are up to date as this is an essential sector for all businesses and has a major impact on the budget as a whole, both in terms of revenue and expenses.
Salesperson, sales manager or business manager? Now is the time to look for new paths that will be extremely important for the potential of your real estate development company and boost your results at the end of the month, all through that UP in your team's sales productivity. Let's go!
What is sales productivity?
Have you ever thought about what it would be like if you could sell more today while spending fewer resources? This is sales productivity, the ability to produce more results with fewer resources (financial and personnel). And if you want to bring this to your real estate company, you need to keep in mind that you must first align the 4 pillars of productivity:
Processes;
Management;
Technology;
People.
To help you understand this further, let’s give you an example: let’s say your team has 8 sales professionals and together they manage to make 40 sales per month. However, your competitor has 4 professionals who make the same 40 sales per month.
Did you understand what we are talking about here? It is about how your competitor managed to stand out through team productivity and thus achieve better results than your developer, since they have the same sales figures, but with fewer resources.
Therefore, it is understood that sales productivity is the possibility of minimizing the use of resources and increasing results within your development company. At this point, it is important to emphasize that increasing production does not mean increasing productivity. Although it is very common, it is a very erroneous idea that occurs among companies in the market.
But, after all, why is sales productivity so important?
Sales Productivity: Business Desk
You've come this far, you already know what sales productivity is and you understand that, currently, accelerating sales is a major challenge for your real estate company. In the beginning, there is an entire market to be conquered and a commercial culture to be planned and created. To achieve these goals, there are two paths to be taken.
The first is about increasing the team or the volume of hours worked in a month. In some cases this is necessary, especially when there are field negotiations that need to be developed. However, the second path is considered the most profitable for the brand, it is about increasing sales productivity.
Nowadays, it is possible to work on both paths in a combined manner. And this means that increasing results alone is not always the most advisable. The idea here, in this content, is to show you that you can proportionally improve your results in relation to the total effort of the team, keeping the ROI (return on investment) within the desired target.