Aha, this is a folks, even folks who are not uk email leads necessarily motivated by the, "Hey, people are searching for us," they are often motivated by the, "People are going to our competitors instead of us because we haven't invested in this channel or in this practice." That can be a great case to make. Step 3: Start with AdWords, and show the cost->clicks comparison A lot of times you need to really prove it with small business owners, especially the skeptical ones.

So starting with AdWords is a great way to go, especially because you can then show the cost to clicks comparison. So, for example, let's say we're going to run a 90-day ad campaign. We don't have to run it for all 90 days. We could run a campaign for a week, maybe even just three days, and if we get enough data, we can use that to extrapolate out. We can say, "Okay, we know that a 90-day ad campaign with Google, to get us into these sorts of average positions and get this much traffic, will cost us approximately $3,000.