In the second round, we must discuss pricing strategies. In this sense, companies can consider carrying out sales strategies around prices based on:
A differentiated strategy
The price varies depending on the client's needs . In this first type, companies focus their strategies on the consumer, offering personalized services with a previously performed price segmentation.
For example, the Mercedes car company has always stood kazakhstan phone number data out for being a brand aimed at an older audience with high purchasing power. With this advertisement, they make it clear that young people, a different audience than usual, can also access it. This is what a differentiated strategy consists of.
An undifferentiated strategy
Pay attention to the needs of the product in your pricing strategy. The company that chooses to set prices using this strategy focuses its efforts on the product, and not necessarily on the customer. One of the clearest examples is Apple. The Cupertino company is constantly trying to innovate more and more in all its products, that is, it focuses its strategy and efforts on innovation , without precisely segmenting its consumers.
Third challenge: Target Account Selling (TAS), a VIP methodology
In any sales strategy, there is the possibility of applying the TAS methodology, or in other words, sales directed to the customer. The Target Account Selling methodology focuses its strategies on sales management; that is, it focuses its efforts on the business opportunities that a company has.