Marketing offers in transactional emails
eCommerce sales increase strategy in 2021
Moving down the funnel, we eventually reach the sales stage.
Traditional sales hooks like price and offer still greatly affect conversion rates. In this case, some competitor offer insights will help you understand what others are offering that you aren't.
For example, if you are a sporting goods brand, you might want to take a look at Decathlon's most where most of their traffic is coming from:
The most visited Decathlon pages in Spain
From the information in Traffic Analytics, we can see that authoritative pages get a considerable share of website traffic. Therefore, you might want to launch a limited-time offer to knock out your competitors' offers.
However, pricing and offerings are not unlimited, so there are several iran mobile database techniques marketers can do to keep their profit margins intact.
Customer segmentation for more targeted offers
Ecommerce sales follow a basic rule: the more specific the offer, the easier the conversion. For the growth of an eCommerce, good segmentation and personalization are recommended. And here lies the main challenge.
Using segmented data can help your brand create personalized messages with more converting power. There are many tools available to help marketers divide audiences into groups. Dynamic Yield , Monetate , and Richrelevance , are all great for segmenting visitors and email lists to generate dynamic offers.