If your startup's next step would be to optimize your sales funnel, at the content level, this is the phase of analyzing what's working . Start by looking at a couple of indicators such as unique visitors and subscribers and leads captured and try to understand what content works and why it works .
The point is that you can find out which content converts the most and create more quality content on those topics and increase its frequency even if you continue to cover a variety of topics.
For example, in December 2015, we launched a free download of an Editorial Calendar Template and it was and is one of the pieces of content that has worked best for us.
So if, in addition to creating content on a blog, you gradually incorporate free downloadable materials, you will be able to get more leads or potential clients and this translates into two effects:
Higher quality leads , as chile telegram screening they are people interested in the products or services you offer or have a similar need and not just interested in “Marketing” in general, for example. The higher the quality of your leads, the greater your chances of converting into customers . (To learn more, read our Ebook: Are my leads ready to move to Sales? ).
And, more traffic and better traffic . More because you can send them a newsletter or do lead nurturing to push them towards purchasing, and of higher quality because potential customers will read your content.