Establishing communication with "cold" contacts is one of the most difficult stages in the work of marketers and building communication with clients in sales. People see a lot of advertising every day, and it is becoming increasingly difficult to interest them in your offer.
An unconventional method to attract users is lead surveys. People who come to the site take a test related to a service or product, and to get the result they must leave their contacts.
A constructor for such surveys can be russian business email list embedded into any website or small landing pages with surveys can be created to collect leads. No special programming knowledge is required for this.
Surveys can be linked to a CRM system if necessary. After a client has completed a test and left their contact information, they can be shown a personal offer, included in the CRM, and sent an automatic mailing.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Trends in customer communication
All trends require companies to work very responsibly to ensure successful communication with clients. Mistakes here can be very costly, so it is important to constantly learn and respond to changes in a timely manner.
Social networks and messengers
Using messengers and social networks as communication channels with customers is one of the main trends. Their audience today is more than 4.7 billion people from all countries (data from the Data Reportal report). Previously, these platforms mainly served as a place for communication and file sharing, but now they are a source of various content, news, entertainment, as well as a full-fledged tool for promoting your business. Today, the user is more likely to find the absence of a brand account on social networks strange and suspicious than its presence.
The purposes of using social networks and messengers by organizations:
content placement;
publication of advertising materials;
increasing brand awareness;
attracting new audiences;
increasing the loyalty of existing customers;
receiving feedback;
sales promotion;
customer support.
Warm-up surveys and customer contacts
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