Talk about the benefits of the product

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Sometimes they need a push! ✔Last-minute discount announcement: we must launch an email marketing campaign when we open a sales or offer period, and when that period ends. Last units! Only 48 hours left! Arousing the interest of the undecided or clueless is a great success. ✔Special dates: special dates on the calendar must be taken into account. “Father's Day”, “Mother's Day”, “Valentine's Day”, etc. And you can also create your own if the offer is good: “No cooking day”, “Chocolate eating day”, “Ham day”. ✔Discount codes or special promotions: announce a discount code to make your customers feel special, just for them! It is a strategy used by cross selling .


“Last time you got a computer. Now get the printer with moj database a special discount!” ✔Launch reminder: Before launching the offer, it is a good idea to give signals to increase customer interest . , show how to use it, etc. Then, the offer is launched. ✔Giveaways or raffle announcements: If you are going to launch a raffle on social media, notify customers with an email beforehand so they don't miss out. You can also use the giveaway tactic : something that is given for free to a customer, usually through a contest or raffle.


email marketing strategy for business How to create an email marketing campaign for business The first thing is to know what objective we are pursuing with an email marketing campaign. Something very important is to choose the right keywords, email subject and design . These three pillars cannot be missing! But there is more: Define your target audience by segmenting your clients. Create a template or design. Generate the content. Plan your shipments. Track your metrics 1. The well-defined customer target Not all clients are the same nor do they want the same thing.