Contents:
How does the B2B sector differ from the B2C sector when it comes to positioning an online store?
Competition analysis
Online store positioning plan for wholesale customers (B2B)
Technical aspects of SEO
Expert blog
Bonus – What is important for companies sourcing from B2B online stores?
How does the B2B sector differ from the B2C sector when it comes to positioning an online store?
The B2B sector often covers a narrower, more specialized niche compared to B2C. In the case of B2B and wholesale purchases, customers are usually businesses looking for products or services on a large scale. Such a market, although smaller in terms of the number of potential customers compared to the B2C market, is characterized by a higher transaction value. As a result, effective positioning in B2B requires precise adjustment to the needs of a narrow group of recipients.
In the B2B sector, we often deal with more niche products and services that require in-depth knowledge of the industry and specific customer needs. SEO in this context involves optimizing for more specialized keywords and phrases that address the unique needs and queries of professionals.
The cost of selling in B2B is usually higher than in B2C. B2B transactions often involve a long sales cycle and larger amounts. As a result, effective B2B SEO must include long-term strategies, such as building the store's authority in the industry, creating expert content, and lead nurturing strategies. In B2C, where sales are often more impulsive and less complex, SEO can focus on quickly capturing customers' attention and increasing conversions.
The B2B sales process is usually more complicated and requires intensive consulting and personalization of the offer. B2B customers often need time to make a decision, and sales often involve negotiations and adapting the offer to specific requirements. Therefore, in the positioning of an e-shop for B2B, it is important that the website is not only visible, but also provides valuable information that supports the decision-making process and thus attracts attention in Google - and not through "catchy metadata".
In B2C, sales are usually done directly online, with less involvement from store employees. B2C SEO focuses on optimizing the path to purchase, ease of navigation, and effective reach to a narrow circle of customers.