Who can benefit from sending push notifications?

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Advertising.

As a rule, the main purpose of sending push notifications is advertising. After forming a user database, we send them information about our products/services, offering to purchase them.

Here is an obvious advantage for the user, as there is no need for additional actions. By clicking on the link, he can immediately place an order.

Visitor retention.

This is an integral part of content marketing. You buy bitcoin email list want users to spend a long time on your site so that they come back often. If you send out “push” notifications about new materials, you can improve user factors with high efficiency.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
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Often, clients are sent notifications not about updated content, but about a new version of a service (application, etc.).

Online streams and webinars.

Push notifications can be used to notify that a broadcast has started. Email or SMS messages can only provide preliminary information about an event.

Stages of purchase.

"Pushes" make order processing in online stores faster. The customer is instantly notified of the order status, while the store itself does not spend money on sending notifications.

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Of course, the ideal option is to send push notifications, as well as SMS, emails. In this case, it is better to set aside a strictly defined time for viewing push messages.

Notifications about activity in applications and social networks.

Modern thematic sites quite often practice sending such messages. Many people receive notifications from VK on their phones or notifications that “energy has been restored” in a game application. All this is push technology. Such tools help increase user activity and, accordingly, achieve their goals.

Statistics.

The current exchange rate, stock prices on the stock exchange and other similar information are an integral part of work for many people. The provision of this information must be prompt.

If you provide users with relevant data in a timely manner, you are guaranteed good behavioral factors.

It is worth mentioning that the first to use Push Notification technology after its launch was the PointCast network, which specialized in stock market activities.

Media.

News sites can succeed by promptly publishing hot topics from around the world. That's why many media outlets use push notifications to send out the top news.

"Lightning" sends users such large resources as the New York Times, CNN, etc. Most of them are presented in the Safari browser, since Chrome began using push technology only in 2015.

2 ways to enable push notifications
Install on site
This method allows you to not depend on specialized services and is completely free, but requires some effort. The main requirement is that your resource must support a secure connection via the https protocol, which is confirmed by the presence of an SSL certificate. If you do not have one, you will have to buy one. The lowest price for such a certificate is 500 rubles per year.

Once the certificate is purchased, you will need to create an API. A regular Google account will do. To register it, follow the link console.developers.google.com and create a new project based on Google Cloud Messaging.

Through third-party services
Push notifications can be connected by contacting specialized services. For this, you will also need to purchase an SSL certificate. In addition, in this case, it is possible to create motivating widgets that will allow you to attract users.

The downside of this method is that the subscription system is two-stage, and you need to pay for the services of intermediaries with an increase in the number of subscribers. However, cooperation with specialized services allows you to significantly simplify the setup of push notifications.