I once worked as the Content Director for a company specializing in job interview preparation. One day, I received an email from a company selling equipment to fast food chains.
The irrelevance was staggering. I wracked my brain, trying to figure out why this person thought someone in my industry would be remotely interested in what they were selling.
Then I realized that about a year earlier, we had published an article about how to write an entry-level resume using fast food jobs as an example.
The sales rep had no doubt scoured the web for articles matching namibia mobile numbers list specific keywords and assumed—without further research—that the companies that published them must be in the fast food business.
They were wrong.
The lesson here is to never go blind like this. You may think your data is good. But if you’re delivering a sales pitch (and a cold sales pitch, no less), at the very least, know who you’re talking to.
Know their name, their industry, title, company, and know what they sell.
Infographic on how to identify target audience.
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The number of pitches received that have nothing to do with the receiver’s work is staggering. Receiving irrelevant and unwanted sales pitches is colloquially known as a “pitch slap,” and no one enjoys it.