Compiling the temnik

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Step #7.
A topic list is a list of content topics based on an analysis of the target audience and competitors, taking into account SEO indicators for each topic and a variety of formats (articles, infographics, videos, podcasts, etc.) to attract different audience segments.

It must contain:

thematic areas;
formats;
description of competitors;
links to competitor articles;
competitor's example indicators (top 1, top 3, etc.), how luxembourg consumer email list much traffic it receives and ways to “pump up” your material to get ahead;
visibility;
master key;
Wordstat data for exact query frequency;
ideas for topics.
Important : the topic is a “living” document and must be updated as new ideas emerge and the audience’s interests change.

Step #8. Creating a content plan
A content plan is a publishing schedule that determines when, where, and what content will be published.

It is this that helps organize the content creation process and ensure regularity of publications. Consider important events, such as holidays or news in your industry.

content plan.jpeg

Example of a content plan. Image from the author's archive

We recommend that you create it for at least a month, so as not to stray from the required frequency of publication of materials and not to lose the hard-won interest of the audience.