Emphasis on the importance of the final benefit

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We are, of course, talking about the “4U” model , where:

1U — usefulness . This is the final benefit for the client;
2U — uniqueness of the offer . For example, “we track 3 parameters: positions, traffic, visibility”;
3U — ultra-specificity . Let's say it like this: "We know how to fight marketplaces. We work with manufacturers, we know how to get to the top even with a small number of positions in the catalog";
4U – urgency , time parameter. The brain visualizes south africa consumer email list the picture better if you add a specific time period. In some cases, you can do without it: if there is no advantageous offer limited in time, you can shorten the formula to 3U.

Important : A sense of urgency can be created not only by using a time limit. For example, you can offer a discount to the first 20 customers.

The site as a tool for influencing perception
Remember that the website is your reliable assistant in interacting with your target audience on the Internet.

And it is you who can make it create the right impression and encourage continued interaction with the company.

Useful material:
Website UX Audit: How to Collect Data for Research and Evaluate Its Effectiveness
Correct and proper design of website pages:

will help the audience learn about the company, products and offers;
will give users the opportunity to quickly find the sections and information they need;
will allow you to “hook” the audience;
increases conversion rate