In the SEO world, I sometimes perceive that too much time is spent testing tools, using many tools at once, each one for a specific purpose.
I think we have to be careful not to fall into a blockage due to an excess of information received.
I think a good SEO tool does its job if, in addition to notifying you of problems, it also helps you make decisions.
That's why I'm more in favor of a single suite-type tool (complemented by Google Analytics and, above all, of course, by Search Console) since it allows you to have that overall view that can be used to make more strategic decisions.
How do you think the SEO profile has evolved in recent years?
My perception is that, given the increasing demand for this profile, the SEO profile is becoming less and less technical.
In general, there are more and more professionals with varied backgrounds (journalism and marketing and advertising studies are the most common but not the only ones) who learn SEO in postgraduate number code philippines courses of various types but very focused on marketing and where programming is rarely learned.
In itself, transversality is a good thing, but, especially in agencies, this can be a big problem if the agency itself does not have its own developers or SEOs with very good development knowledge.
Continuous training and learning is key to being a good SEO.
What organizational recommendations would you give to professionals just starting out and what mistakes should they avoid?
On a micro level, I recommend using note-taking tools like Evernote or Google Keep: even if you work with collaborative task management tools, it's always good to have your own board, where you can organize yourself.
More generally, the important thing is to focus on those tasks that are achievable and that contribute to achieving the objectives you have set in advance.
I think one of the main problems for a new SEO, especially for an in-house SEO, is the confusion caused by the general lack of knowledge about what their job entails (they can ask you to write, design a website, use a CMS, program a script, manage analytics, everything).
That's why I think it's essential to educate your colleagues and try to create an SEO culture in the organization without being afraid of being "the bore": since SEO is such a cross-disciplinary discipline, it's important to look up from the screen from time to time, get to know the needs of others and make them see the importance of good SEO.
Among the mistakes to avoid, I believe that one of the most common at the beginning is to make people believe that with adjustments afterwards a situation can be reversed.
If a website has serious indexing problems due to poor architecture, which the company/client does not want to change, the SEO expert has to fight until the improvement is achieved, not tell them that a few tweaks can work miracles.