A solution already used, which could lead to good results even when third-party cookies are no longer available, is to provide context to advertising . In practice, this involves showing users ads that are increasingly relevant to the context in which they are viewed.
By adopting this option, which in some ways may seem like a return to the origins of online advertising, it will their ads in relevant contexts . For example, a user browsing a blog dedicated to travel will see banners relevant to the content they are reading and not completely decontextualized ads as too often happens.
In conclusion
What we have seen are some of the plausible solutions by the big players russia whatsapp number to address the potential collapse of conversions given by the elimination of third-party cookies. Of course, these options will then have to be examined by the current regulations on the processing of user data and the evolutions expected for the near future.
If you want to learn more about this topic, don't forget to check out our free webinar “How to Get High Conversion Rates Without Remarketing – Cookieless Solutions” .