This method aims to ensure that the answers offer not only accuracy but also transparency. Reliable sources such as Reuters, Associated Press and other major publications have been integrated into the platform, which strengthens the credibility of the information provided.
Availability
The real-time search feature is currently available for ChatGPT Plus and Team users, and a gradual expansion to free users is planned in the coming months.
Companies that already use this tool or plan to use it can expect progressive access, especially for those on the waiting list for the SearchGPT functionality .
For those who want up-to-date information, this feature offers several benefits that we list below.
Access to updated data
Market information such as stock quotes, weather, and sports student data information is vital for businesses that rely on accurate data to make decisions. For example, a financial services company could benefit from getting up-to-date stock quotes or instant economic analysis, enabling them to respond quickly to market events.
Simple, ad-free interface
Unlike traditional search engines, ChatGPT offers a clean experience, without ads or visual distractions. This can help managers who are looking for a more direct experience, where answers are offered without interference and in a more conversational tone.
Credibility of sources
By including reputable sources, ChatGPT makes it easy to fact-check information and provide reliable references. This integration of sources is especially beneficial for those who need high-value data, such as news and economic data, without having to navigate between multiple websites.
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Limitations and Challenges of ChatGPT Real-Time Search
Despite the advantages, there are still some limitations and challenges that must be considered.
Source bias
During testing, we observed that ChatGPT tends to prioritize official and highly reputable sources, which can limit insight into broader topics. For example, when answering questions about Google search algorithm updates, ChatGPT focused on official statements, while discussions about impact in SEO communities were left out.
Temporal consistency
Despite having access to recent information, ChatGPT still has difficulty accurately identifying the date of certain content. This can lead to inconsistencies in frequently updated topics, such as product launches and legislative changes.
Restricted access
Currently, only paid users have full access to real-time search, which limits the adoption of the functionality to smaller businesses that want to test it out before investing in a paid subscription.
Comparison with other AI search solutions
The introduction of real-time search in ChatGPT makes it a new competitor in the AI search market, which already has tools like Google Gemini and Microsoft Copilot. Each of these solutions has specific features that can meet different types of business needs.