What is the customer journey in poland whatsapp number email marketing? When marketers use the term “customer journey,” we’re referring to the path a customer takes from first encountering your brand to becoming a loyal, long-term customer. What are the 5 stages of the customer journey? Understanding the Email Marketing Customer Journey: A Step-by-Step Guide Most marketers divide the customer journey into five stages: Awareness: Customers know they need a solution and encounter your service or product. Considerations: Customers are actively seeking information and comparing solutions, weighing your brand against those of your competitors.

Decision: Customer signs up for a service or purchases a product. Retention: Customers have begun experiencing your brand and are continually deciding whether to stick with that choice or make a different choice. Loyalty: Your customers have a deep connection with your brand and may even become brand ambassadors and referral sources. What are the 7 stages of the customer journey? Understanding the Email Marketing Customer Journey: A Step-by-Step Guide Sometimes you’ll see the same journey divided into seven stages instead of five.