Don't know how to get in touch with a potential client? Can't get appointments? Are your prospecting emails going unanswered? What if we told you that it's possible to get your contacts to respond, get in touch quickly, and become interested in your company? Here are our tips with a prospecting email example for every situation.
Example mail de prospection: les bonnes pratiques d'un email de prospection performant et exemples d'emails!
How to write an effective prospecting email? 6 tips
1. Write a short and attractive subject
The subject of an email is, above all, a key piece of information that needs to be carefully crafted, as, together with the sender's name and the preheader, it is the data that the recipient sees, even before deciding whether to open it or not. A catchy email subject line is therefore preferable to a flat sentence. Remember that your b2b customers are inundated with emails throughout the day, so try to make a difference and stand out from the competition.
So, instead of just writing, “Get in touch,” write, “Gain 5 customers a month.” Most b2b companies are constantly looking to increase their turnover and find new customers. So a b2b decision-maker who sees this is likely to be intrigued and click through, if only out of curiosity.
Also make sure your email subject line is no longer than 35 characters. It's short, but remember that half of all emails are read on mobile, so the subject line often gets truncated. In Gmail, for example, a 70-character subject line on desktop is only 33 characters long on mobile.
To write an effective email subject line, keep it short but effective. Try to grab the reader's attention and if your business allows it, place an emoji at the beginning. It's also a very effective way to grab attention and gain visibility in an inbox.
Example of prospecting email
In a moment, we'll reveal to you the 3 most effective ways to get in touch with a potential client.
2. Design a clear and readable email
By clear and readable, we mean of course the content, but also the structure of your email. When it comes to prospecting emails, you usually get in touch with new potential customers to break the ice, which is called cold emailing . Your interlocutor must therefore quickly understand who you are and what you offer them.
It is therefore advisable not to wait until the last paragraph to reveal your identity to prospects and the reason for this contact. This could be misinterpreted by your clients, who might doubt your professionalism. So use a short and concise sentence to clearly explain your intentions and make a good impression.
When it comes to the content of your emails, make sure it is organized and structured with paragraphs and that the text is well spaced. When sending emails, this is essential to expect a response. After all, who would take the time to read a block of text? Just by looking at the format of the email, a person determines whether they want to go any further. If the text is too dense, they may be put off and not bother to read the content, even if the subject line made them want to read the rest!
3. Prioritize quality over quantity
A prospecting email should not be too long. Whether it is a follow-up email, a loyalty email or a contact email, the content should be short and concise.
Don't send an email with spelling mistakes, sloppy sentences and long paragraphs!
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Discover our 3 examples of sales prospecting email templates soon.
4. Personalize the content
Sending 100 identical mass emails to prospects with different needs is not a successful sales prospecting method. Today, customers are looking for individual customer service, based on trust and personalization. Today's B2B customers are looking for individual customer service, based on trust and personalization. When they receive a prospecting email that doesn't fit their goals, they quickly understand that you haven't bothered to get to know their situation. It's an impersonal approach that generates very few results.
Example of prospecting email
Personalize the email by including the name of the company, the name of the person, the city where they are located and, above all, mentioning the solutions you propose to help them progress (improve their return rate, boost the sale of their services, carry out relevant email campaigns, etc.).
Therefore, in order to personalize an email, it is essential brazil whatsapp number data to do some research beforehand to know how to hit the nail on the head and capture the recipient's attention. It also helps to engage the reader, making them feel concerned by what you are saying.
5. Place a call to action
If there is one thing that cannot be missing in a prospecting email, it is to insert a call to action or CTA. This is the element that allows you to get responses and go further if the prospect is interested.
The call to action comes in the form of a link, a clickable button, or contact information (email address, phone number, social media pages, etc.). The goal is, of course, for the customer to contact you or learn about what you offer. For example, this could be to download your marketing guide for successful email campaigns, visit your website, request a free trial of your prospecting automation tools, or contact you to schedule an appointment.
A prospecting email without a CTA is doomed to failure, as the contact doesn't have the opportunity to take action, even if they are interested.
6. Be kind and polite
When attempting an emai
Prospecting Email Example: Best Practices for a Successful Prospecting Email and Email Examples!
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