Website Performance Ratios for Lead Generation

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You can determine the number of users who left the payment form and isolate the stages at which this happens using a goal funnel. Explanations on setting up such a funnel are provided in the Google Analytics instructions. Most often, people close the order form at the first two steps. This is where developers should optimize.

For some types of sites, the number of generated leads is extremely important. And here too, there are parameters that need to be paid attention to:

Lead generation rate is the number of visitors crypto email list who completely fill out the form.

Lead form bounce rate is the percentage of visitors who do not complete the form. You can measure this metric using the Google Analytics Events tool, which is suitable for single- and multi-page forms.

Number of leads per day/month - i.e. for a specific period of time.

Additional content downloads - in other words, a request for more detailed information, i.e. how much additional information was downloaded, such as catalogs, demo videos, webinars, brochures, etc.

Website Performance Ratios

When a visitor is active in the form of downloading technical documentation or watching a demo video, it means that they are testing the waters and getting to know the company. Such a visitor is easier to engage in the marketing funnel. Therefore, tracking this kind of activity pays off.

If possible, create a separate confirmation or thank you page to track visitor activity using Google Analytics landing page settings . This process is similar to tracking subscriber counts. If you offer brochures, you can first ask the visitor to fill out a form and then redirect them to a confirmation page where they can download the document. You can then track this page as a landing page using Google Analytics.

You can monitor activity on demo video views or document downloads (Word, PDF, Excel, etc.) outside of the lead form using the Events or Virtual Pageviews tools in Google Analytics.