Maybe you run a small business or maybe you manage marketing for a larger company. Either way, setting up an automated email marketing workflow can save you time and even help you increase sales. Read on to learn how to set up a workflow that works for you. Recommended Reading: How to Write an Email Marketing Proposal + Template What is email marketing automation? Simply put, email marketing automation means you can automatically send emails to the right people at the right time, based on actions they take or specific criteria you set.
Imagine someone signs up for your newsletter. A classic small business sales strategy is to email them right away. But instead of manually sending a welcome email, your automation tool handles it for you. Essentially, think of it as an email system that runs in the background while you do other things. benefits of email automation automated email marketing Image sourced from moosend.com Benefits of email workflow automation Now that you understand what email marketing automation is,