TOP 3 political campaigns that stood out on social media

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Social media has become one of the closest and most interactive communication channels of the moment , as it brings people together in a positive way.

In politics, the impact of social media has shown a strong change in the way candidates make propaganda (whether false or true) and how this influence of content can help change electoral results.

We have analyzed some phenomena that occurred in the last elections of March 11 in Colombia and how a strong campaign on social networks is foreseen for the presidential elections in May.

1. Gustavo Bolivar:
The writer and screenwriter known for his novel Sin tetas oman whatsapp data no hay paraíso, is the current senator for the Decentes party, and won more than 110,000 votes thanks to his mobilization on social networks.

Politics and social media

His favorite social network for this campaign was Twitter, where he maintained a strong traffic of tweets and shared information that criticized the current system of government.

Politics and social media

2.Antanas Mockus candidacy for the 2018 Senate:
He obtained 536,252 votes, a historic number that positioned him as the second most voted candidate in the country.

Antanas Mockus

His content strategy was focused on change and hope. With his slogan “Anything goes” he arrived at the Senate with a great reception since his campaign was fun and close with high quality content.



Antanas Mockus

3. Dispute between political parties on social networks:
Social media is the scene of disputes between various political forces. On the one hand, there are memes, opinion videos and a great deal of misinformation about Uribismo and presidential candidate Gustavo Petro.

The main players, apart from politicians, are the users, who are becoming more involved every day on Facebook, Twitter and Instagram.



Gustavo Petro
Alvaro Uribe

Background:
In 2016, the most unexpected elections in global political consultations took place. Part of these elections were influenced by social networks and the media.

– The victory of the No in the plebiscite on the peace agreements with the FARC.

-The unexpected election of Donald Trump as president of the United States.

-The exit of the United Kingdom from the European Union. (Brexit)

People feel they have a more important role when they interact on social media, power relations are equalized when senators, presidents or celebrities interact on Twitter, Facebook or Instagram. This allows for a closer relationship and can influence people's decisions.