When the second title is shown in Yandex.Direct

subornaakter24 · Post by **subornaakter24** » Sun Feb 02, 2025 6:01 am

As already mentioned, heading 1 and heading 2 in Yandex.Direct should complement each other, not duplicate each other. However, in some ads, the additional heading is not displayed. This happens if it is not filled in or if the permissible number of characters is exceeded.

In the Yandex Advertising Network (YAN), the second title is shown in some formats.

Let's consider what needs to be done las vegas email list so that heading 2 is always visible. The number of characters in Yandex.Direct headings is 35 + 30 = 65 characters. However, with maximum filling, the second heading will not be there.

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There are ads where the title has 22 characters and there is no second one. Instead, the landing page address is shown. The maximum number of characters at which both titles are visible is 30 + 23 = 53.

Yandex says that displaying an additional heading depends on the area that both headings occupy on the screen.

It turns out that the advertiser does not determine how many headlines will be shown. This is determined by the screen size on the device of a particular user.

Experienced direct marketing experts say that the maximum number of characters should be at the level of 52-53.

To check whether heading 2 will be shown in Yandex.Direct, you need to click the "On search" button when editing the ad. The message will appear in the form in which it will appear on the site.

If all fields are filled to the maximum and the additional title is not displayed, you need to reduce the number of characters to 28 + 24 = 52.

However, it is worth remembering that users may still not see heading 2 in Yandex.Direct, even if you display it. After all, everything depends on the screen size. If a person has a device with a small display, then he will see the information in a truncated form.