Present Your Proposal with a Strong Value Prop

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“When I'm seeking a business partner, I always include a title page with a title that communicates my objective. It's usually something like "Cooperation to boost revenue in South-West Australia." I also include comments on all data presented and place it into the correct context. The title always needs to state the objective, explicitly and implicitly.

“I never assume that the recipient knows anything about my business, so I provide quick explainers across the proposal.”

Want Your Business Proposal to Work in the Real World? Follow These Best Practices
Sending a nice-looking proposal isn’t a guarantee that you’ll win a new client. To help your chances, try these best practices that might give your proposal the extra boost it needs.

Just like in any form of writing, the goal of the first iran telegram data sentence is to get the audience to read the second sentence. If you start with a strong value statement that builds interest and desire upfront, you’re more likely to succeed in getting your reader to continue reading (or listening). Don’t bury the gold and expect them to dig for it; surface it upfront instead so they’ll want to know more.

Especially for sales proposals, it’s helpful to look back at all the notes you have in your CRM from the qualification process. These are your clues for the pain points and benefits to present in your proposal. By the time you write the proposal, you should have already qualified them and uncovered all of the important points, so use the proposal to summarize them logically.

Michael Nemeroff is the CEO and co-founder of Rush Order Tees, an apparel eCommerce brand that caters to both B2B and B2C customers. When presenting a proposal to his suppliers, he summarizes the important points from his previous conversations.